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Qbit - En este día tan especial, Qbit le rinde homenaje al padre del marketing, Paul D. Converse. El fue considerado por la élite académica como el fundador de esta rama, haciendo
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C.W Park Named Recipient of 20th Paul D. Converse Awards in Recognition of Top Marketing Research
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Anil Makhija, Dean, Fisher College of Business on X: "Congratulations to our #Marketing Prof. Greg Allenby on being named a 2024 recipient of the prestigious Paul D. Converse Award! The honor, established
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